Families and Innovative Consumer Behavior

A Triadic Analysis of Sibling and Parental Influence

Dados Bibliográficos

ID2215565
AutoresJune Cotte (0000-0003-0770-8338), Stacy L Wood, Stacy Wood (0000-0001-5256-1772)
Ano2004
Volume31
Fascículo1
Páginas78-86
Data de publicação2004-06-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/383425
OpenAlexW2121160897
IdiomaEN
Citações recebidas23
Referências citadas34

Although family socialization is a rich field in consumer behavior, to date no research has been done to disaggregate family influences on behavior into separate parent and sibling components. Here we use triadic analysis (parent and two siblings) to explore the influence of family on consumer innovativeness. We develop hypotheses that postulate parental influence, and, based on conflicting views of sibling similarity in the recent behavioral genetics and developmental psychology literature, set competing hypotheses about sibling influence on innovativeness and innovative behavior. Using a model tested with triads from 137 families, we find that both parents and siblings influence innovativeness, but that parental influence is stronger than sibling influence. We discuss the implications of our work for the study of family influence in consumer behavior

Behavioural genetics · Consumer behaviour · Developmental psychology · Set (abstract data type) · Sibling · Similarity (geometry) · Socialization · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Evolutionary Psychology and Human Behavior · Psychology · Social Psychology