An English Teacher Looks at Branding
Figure 1
Dados Bibliográficos
| ID | 2215749 |
|---|---|
| Autores | James B Twitchell (autor correspondente) |
| Ano | 2004 |
| Volume | 31 |
| Fascículo | 2 |
| Páginas | 484-489 |
| Data de publicação | 2004-09-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/422125 |
| OpenAlex | W2124639695 |
| Idioma | EN |
| Citações recebidas | 5 |
| Referências citadas | 1 |
About 15 years ago I was teaching a survey course in Romantic poetry, and some student asked why the course was a requirement for graduation. I explained the importance of cultural literacy as a goal of school-based education. To show them how common knowledge worked, I said that at the end of the nineteenth century almost any literate person could fill in the blank in this sentence: “My heart leaps up when I behold a [blank] in the sky.” Who today can fill in that missing blank? My students stared blankly, just as I would have done at their age. Well, I puffed, the missing word is “rainbow,” and it is an important line from Wordsworth, and an important line in English Romanticism, and an important line in Christian
Art · Art history · Behold · Blank · Face (sociological concept) · Graduation (instrument) · Linguistics · Literacy · Literature · Mathematics education · Pedagogy · Poetry · Romance · Romanticism · Sentence · Social science · Sociology · Engineering · History · Philosophy · Psychology · Themes in Literature Analysis
| Obras citantes distintas | 5 |
|---|---|
| Citações por ano | 0,33 |
| Intervalo de citações | 2011 - 2025 (15) |
| Velocidade de citação | recent |
| Altamente citado | Não |
| Tipos de citação | Neutras: 4 |