Information Accessibility as a Moderator of Judgments
The Role of Content versus Retrieval Ease
Dados Bibliográficos
| ID | 2215917 |
|---|---|
| Autores | Alice M Tybout (Northwestern University), Brian Sternthal (0000-0001-7430-2472, Northwestern University), Prashant Malaviya (INSEAD), Georgios A Bakamitsos (0009-0004-2363-1937, Northwestern University), Se‐bum Park (Kellogg's (Canada)) |
| Ano | 2005 |
| Volume | 32 |
| Fascículo | 1 |
| Páginas | 76-85 |
| Data de publicação | 2005-06-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/426617 |
| OpenAlex | W2104380815 |
| Idioma | EN |
| Citações recebidas | 10 |
| Referências citadas | 22 |
We hypothesize that the accessibility of task-relevant knowledge determines whether judgments reflect the substance of the information that is brought to mind or the ease of generating and retrieving such information. Our findings indicate that when relevant knowledge is highly accessible or not at all accessible, judgments are based on the content of the information considered. Between these extremes in knowledge accessibility, judgments are based on the perceived ease with which information can be retrieved. This perceived ease is a function of both the number of reasons requested and the wording of the retrieval request
Content (measure theory) · Information retrieval · Library science · Moderation · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Digital Marketing and Social Media · Mathematics · Psychology · Social Psychology
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Contrast effects as determined by the type of prime
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Set/reset
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The social context of reasoning
Schema Congruity as a Basis for Product Evaluation
The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation
Stalking the Amphisbaena
Ease-of-Retrieval as an Automatic Input in Judgments
There Are Many Reasons to Drive a BMW
| Obras citantes distintas | 10 |
|---|---|
| Citações por ano | 0,45 |
| Intervalo de citações | 2004 - 2023 (20) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 9 |