Variety-Seeking Tendency in Choice for Others

Interpersonal and Intrapersonal Causes

Dados Bibliográficos

ID2219288
AutoresJinhee Choi (0000-0003-0810-5133), B Kyu Kim (0000-0003-3637-4058), Incheol Choi (0000-0002-1996-2926), Y Yi (0000-0001-5536-6083)
Ano2006
Volume32
Fascículo4
Páginas590-595
Data de publicação2006-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/500490
OpenAlexW2177855516
IdiomaEN
Citações recebidas11
Referências citadas5

Ratner and Kahn demonstrated that individuals believed that others would seek more variety than they themselves would seek. Building on this finding, we expected the variety-seeking tendency to be greater when people made choices for others, and we examined the mechanisms of this phenomenon. Study 1 explored an interpersonal mechanism and demonstrated that variety seeking for others became stronger when individuals were held accountable for their choices. Studies 2 and 3 explored an intrapersonal mechanism and showed that because of “focusing,” people expected satiation with repeated consumption to occur more quickly for others than for self. Implications and future research are discussed

Interpersonal communication · Interpersonal interaction · Intrapersonal communication · Variety (cybernetics) · Computer Science · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Psychology · Social Psychology