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The Sweet Escape

Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers

Dados Bibliográficos

ID2220522
AutoresNadine Mandel (0000-0002-1549-0079), Naomi Mandel, Dirk Smeesters (Erasmus University Rotterdam)
Ano2008
Volume35
Fascículo2
Páginas309-323
Data de publicação2008-08-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/587626
OpenAlexW2110013482
IdiomaEN
Citações recebidas38
Referências citadas52

This research demonstrates that exposure to death-related stimuli can increase consumers' amounts of purchasing and consumption. We demonstrate that consumers who have been recently reminded of their own impending mortality wish to purchase higher quantities of food products (and actually eat higher quantities) than do their control counterparts. This effect occurs primarily among low-self-esteem consumers. We explain our findings in terms of escape from self-awareness. Low (but not high) self-esteem participants overconsume in response to a mortality salience activation as a means to escape from self-awareness. We also address alternative explanations for these effects

Advertising · Business · Cognitive psychology · Consumption (sociology) · Mortality salience · Salience (neuroscience) · Self-esteem · Social science · Sociology · Behavioral Health and Interventions · Death Anxiety and Social Exclusion · Psychological Well-being and Life Satisfaction · Psychology · Social Psychology

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Obras citantes distintas38
Citações por ano2,24
Intervalo de citações2009 - 2026 (18)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 38
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