Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

Dados Bibliográficos

ID2221696
AutoresKaren M Stilley, Karen Stilley (University of Pittsburgh), J Jeffrey Inman (0000-0003-0410-2242, University of Pittsburgh), Kirk L Wakefield (0000-0003-2012-6180, Baylor University)
Ano2010
Volume37
Fascículo2
Páginas264-278
Data de publicação2010-08-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/651567
OpenAlexW2174902612
IdiomaEN
Citações recebidas22
Referências citadas59

We propose that consumers have mental budgets for grocery trips that are typically composed of both an itemized portion and in-store slack. We conceptualize the itemized portion as the amount that the consumer has allocated to spend on items planned to the brand or product level and the in-store slack as the portion of the mental budget that is not assigned to be spent on any particular product but remains available for in-store decisions. Using a secondary data set and a field study, we find incidence of in-store slack. Moreover, we find support for our framework predicting that the relationship between in-store slack and budget deviation (the amount by which actual spending deviates from the mental trip budget) depends on factors related to desire and willpower

Actuarial science · Advertising · Business · Mental accounting · Product (mathematics) · Set (abstract data type) · TRIPS architecture · Computer Science · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Decision-Making and Behavioral Economics · Marketing · Mathematics