Hedonic Eating Goals and Emotion

When Sadness Decreases the Desire to Indulge

Dados Bibliográficos

ID2223769
AutoresAnthony Salerno (0000-0002-1703-7876, University of Miami), Juliano Laran (0000-0002-4913-8196), Chris Janiszewski (0000-0002-0498-919X, University of Florida)
Ano2014
Volume41
Fascículo1
Páginas135-151
Data de publicação2014-06-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/675299
OpenAlexW2160688234
IdiomaEN
Citações recebidas12
Referências citadas84

This article uses the functionalist perspective of emotion to demonstrate that the influence of sadness on indulgent consumption depends on the presence of a hedonic eating goal. Sadness heightens a person's sensitivity to the potentially harmful consequences of indulgent consumption, which decreases indulgence when a hedonic eating goal is salient. As sadness is often associated with a loss, this protective function is geared toward preventing future losses. The execution of this function is mitigated by feelings of safety, a counterforce to concerns about the harmful consequences of goal pursuit. Alternatively, when a hedonic eating goal is not salient, or a salient goal does not have harmful consequences, sadness results in emotion regulation (i.e., indulging as a means of feeling better). This conceptualization and findings show that the effects of emotions on indulgent consumption can be goal-dependent, and that emotions can aid consumers in the balancing of long-term goals and well-being

Aesthetics · Anger · Cognitive psychology · Conceptualization · Consumption (sociology) · Eating behavior · Emotional eating · Feeling · Indulgence · Obesity · Perspective (graphical) · Sadness · Salient · Behavioral Health and Interventions · Eating Disorders and Behaviors · Psychological Well-being and Life Satisfaction · Psychology · Social Psychology