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Difference in Emotional Evaluation according to the Preference of Coleus Cultivars

Dados Bibliográficos

ID22350528
AutoresHye Sook Jang (0000-0003-3011-8694, Rural Development Administration), Hyung-Kwon Yun (0000-0001-9973-4706), Jung Nam Suh (Rural Development Administration), Yun-Im Kang (0000-0002-5759-065X, National Horticultural Research Institute), Kyung Hye Seo (0000-0002-8155-8051, Rural Development Administration), Myung Suk Ahn (0000-0003-3886-3381, Rural Development Administration)
Ano2022
Volume25
Fascículo5
Páginas475-490
Data de publicação2022-10-31
Open AccessSim
TipoARTICLE
PeriódicoJournal of People, Plants, and Environment (JOURNAL)
Identificadores do periódicoISSN: 2508-7673 • E-ISSN: 2508-7681
EditoraKorean Society for People, Plants, and Environment (PUBLISHER)
DOI10.11628/ksppe.2022.25.5.475
OpenAlexW4308136925
IdiomaEN
Citações recebidas1
Referências citadas16

Background and objective: This study investigated the preferences and repurchase intentions (loyalty) of respondents to 8 coleus (Coleus scutellarioides) cultivars potentially useful for tropical style streetscapes.Methods: A survey was conducted on 148 general respondents, and the responses from 136 respondents were analyzed excluding 12 inappropriate copies.Results: Through demographic analysis on plant gardening experience, plant preference tendency, and plant-related event, we discovered that plant preference tendency was lowest in the 20s and highest in the 60s and above, indicating that plant preference tendency significantly increased with age. Out of 6 factors on perceived importance of plants, environmental and emotional relaxation for improved quality of life were high. As a result of examining the emotional responses felt by looking at the images of 8 coleus cultivars, there was a statistically significant difference among cultivars. Major emotional words were 'calm' and 'comfortable'. There was a positive correlation between loyalty to coleus, preference, Korean version of WHOQOL-BREF, plant gardening activity level, and the importance of plants, and a negative correlation with PSS-K (Korean Perceived Stress Scale). We conducted a multiple regression analysis including dummy variables to examine the effect of plant gardening activity level, PSS-K, and Korean version of WHOQOL-BREF on loyalty of survey respondents. The results showed that the effect was greatest in the order of plant-related event, physical health domain, age (50's), covers, environment domain, male, and age (30's).Conclusion: Our results demonstrated that coleus could mitigate the psychological stress and depression. As 'Lime Delight' with simple green color showed the highest preference among cultivars, we recommend a green cultivar from the psychological point of view rather than combination planting of multi-colored cultivars

Biology · Coleus · Cultivar · Preference · Statistics · Color perception and design · Ecology and Conservation Studies · Mathematics · Psychology · Urban Green Space and Health · Horticulture

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  • Whence Consumer Loyalty?

    Richard L Oliver•Journal of Marketing•1999

  • The role of nature in the context of the workplace

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  • View Through a Window May Influence Recovery from Surgery

    Open Access•Roger S Ulrich•Science•1984

  • Effects of Plant Cultivating Activity for Reducing Parental Stress

    Open Access•Hye Sook Jang, Gyung Mee Gim et al.•Journal of People, Plants, and…•2018

  • Changes in the Saliva Cortisol Concentration and Blood Pressure of Patients with High Blood Pressure and Diabetes After Participating in Agro-healing Activities

    Open Access•Hye Sook Jang, Eunha Yoo et al.•Journal of People, Plants, and…•2019

  • The Importance of Indoor Foliage Plants and Human Emotions to Indoor Foliage Plants

    Open Access•Hye Sook Jang, Gyung Mee Gim et al.•Journal of People, Plants, and…•2018

  • Analysis of Plant Type and Color Preference and Psychological Assessment for Gardening Activities of Firefighters

    Open Access•Hye Sook Jang, Eunha Yoo et al.•Journal of People, Plants, and…•2020

  • Relationship between Participants Satisfaction in Agro-Healing Activities in a Healing Farm and the Level of Stress and Loyalty

    Open Access•Hye Sook Jang, Sun Jin Jeong et al.•Journal of People, Plants, and…•2020

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Citações por ano0,33
Intervalo de citações2023 - 2023 (1)
Altamente citadoNão

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