Attention Modes and Price Importance

How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli

Dados Bibliográficos

ID2237337
AutoresRyan Rahinel (Yangon University Of Distance Education), Rohini Ahluwalia (0000-0002-0053-0816)
Ano2015
Volume42
Fascículo2
Páginasucv016
Data de publicação2015-05-28
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (PUBLISHER • GB)
DOI10.1093/jcr/ucv016
OpenAlexW2101630025
IdiomaEN
Citações recebidas5
Referências citadas55

At every waking moment, one’s mode of attention is situated at some point on a spectrum ranging from experiencing, where attention is directed toward perceptions and cognitions related to the immediate physical environment, to mind-wandering, where attention is directed toward thoughts, feelings, and daydreams that are decoupled from the environment. Across five studies, the authors propose and find that people in an experiencing (vs. mind-wandering) mode place more importance on detecting change in their environment, which leads them to prioritize attention toward changeable stimuli (like price) and subsequently afford such stimuli greater weight in judgments and decisions. The research not only uncovers a novel stimuli characteristic—changeability—important in both the domain of attention modes and judgments but also diverges from the typical characterization of price as a salient cue or heuristic to generate a unique set of findings based on price’s inherently changeable nature. More broadly, the findings highlight a way in which consumers’ fundamental judgment and decision-making processes are shaped by cognitive mechanisms designed for the physical world.

Cognition · Cognitive psychology · Feeling · Mind-wandering · Mode (computer interface) · Perception · Prioritization · Salient · Set (abstract data type) · Situated · Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes · Computer Science · Mind wandering and attention · Neural and Behavioral Psychology Studies · Psychology · Social Psychology