Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance

Dados Bibliográficos

ID2237482
AutoresRavi Mehta (0000-0001-6983-4159, Small Business Administration), Darren W Dahl (0000-0002-0976-3739, University of British Columbia), Rui Zhu (0000-0002-8910-9445, Cheung Kong Graduate School of Business)
Ano2017
Volume44
Fascículo3
Páginas536-553
Data de publicação2017-10-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (PUBLISHER • GB)
DOI10.1093/jcr/ucx062
OpenAlexW2612491650
IdiomaEN
Citações recebidas10
Referências citadas78

The present work examines the role of creativity-contingent monetary versus social-recognition rewards on creative performance and provides new insights into the underlying motivational processes through which these rewards affect consumer creativity. A series of five studies demonstrate that within the context of creativity contingency, monetary rewards induce a performance focus, while social-recognition rewards induce a normative focus. Such performance (normative) focus in turn enhances (attenuates) approach motivation to be original and hence leads to higher (lower) originality in a creative task. Thus, this work not only advances the current understanding of how and why two types of widely used creativity-contingent external rewards may have contrasting effects on creative performance, but it also offers important practical insights to managers who utilize reward systems in cultivating consumer creativity in their innovation platforms

Context (archaeology) · Contingency · Creativity · Economics · Epistemology · Incentive · Microeconomics · Normative · Originality · Political science · Behavioral Health and Interventions · Creativity in Education and Neuroscience · Neural and Behavioral Psychology Studies · Psychology · Social Psychology