Food advertising on Australian television

The extent of children's exposure

Dados Bibliográficos

ID22945152
AutoresLeonie Neville (New South Wales Department of Health, autor correspondente), Margaret Thomas (0000-0001-7731-6642), Adrian Bauman (0000-0002-0369-4621)
Ano2005
Volume20
Fascículo2
Páginas105-112
Data de publicação2005-06-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoHealth Promotion International (JOURNAL)
Identificadores do periódicoISSN: 0957-4824 • E-ISSN: 1460-2245
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1093/heapro/dah601
PMID15722367
OpenAlexW2171930978
IdiomaEN
Citações recebidas26
Referências citadas17

The objective of this study was to investigate the extent and nature of food advertising during Australian children's television (TV) viewing hours and programs, and to determine whether confectionery and fast food restaurant advertisements were more likely to be broadcast during children's programs than during adults' programs on Sydney television stations. One week (390 h) of Australian advertising data broadcast during children's TV viewing hours over 15 television stations were analysed to determine the proportion of food advertisements and, in turn, the proportion of those advertisements promoting foods high in fat and/or sugar. One week (346 h) of confectionery and fast food restaurant advertisements broadcast over three Sydney television stations were analysed to determine whether these types of advertisements were more likely to be advertised during children's programs than adults' programs. Half of all food advertisements promoted foods high in fat and/or sugar. 'Confectionery' and 'fast food restaurants' were the most advertised food categories during children's TV viewing hours. Confectionery advertisements were three times as likely, and fast food restaurant advertisements twice as likely, to be broadcast during children's programs than adults' programs. It can be concluded that foods most advertised during children's viewing hours are not those foods that contribute to a healthy diet for children. Confectionery and fast food restaurant advertising appears to target children. Australian children need protection from the targeted promotion of unhealthy foods on television, but currently little exists.

Advertising · Business · Obesity · Political science · Promotion (chess) · Television advertising · Unhealthy food · Consumer Attitudes and Food Labeling · Global Public Health Policies and Epidemiology · Medicine · Obesity, Physical Activity, Diet · Psychology