Mass media barriers to social marketing interventions

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily increasing melanoma rates and of effective sun protection strategies. The implications of potential barriers to official sun protection messages via conflicting messages in the media are discussed in terms of editorial on sun protection and in the way in which television programme content portrays the issues. Implications for public policy and future research conclude the paper.

Advertising · Business · Environmental health · Focus (optics) · Mass media · Political science · Population · Psychological intervention · Public health interventions · Public relations · Social marketing · Social media · Sun protection · Climate Change Communication and Perception · Medicine · Nursing · Skin Protection and Aging · Urban Green Space and Health

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