A Foreign Field No Longer

India, the IPL, and the Global Business of Cricket

Dados Bibliográficos

ID2308230
AutoresColin Agur (0000-0003-0799-6691, Columbia University)
Ano2013
Volume48
Fascículo5
Páginas541-556
Data de publicação2013-10-01
Open AccessSim
TipoARTICLE
PeriódicoJournal of Asian and African Studies (JOURNAL)
Identificadores do periódicoISSN: 0021-9096 • E-ISSN: 1745-2538
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/0021909613478907
OpenAlexW1986750761
IdiomaEN
Citações recebidas4
Referências citadas15

In the past decade India has become the financing hub for cricket, a broadcaster in its own right, and an agenda-setter in the management of all forms of the game. What some commentators have called the 'Indianization' of cricket extends beyond business: it is a social, political, and cultural phenomenon. For five seasons, the Indian Premier League (IPL) has offered a glimpse of this phenomenon, prompting enthusiasm from young fans and those who stand to profit from the new league, and resistance from traditionalists. This paper discusses the material and symbolic roles the IPL has come to play in global cricket. It begins with an overview of the IPL's history, discusses how the IPL is changing the global business of cricket, and explores how the IPL is challenging the traditional culture of the sport. The paper concludes with arguments about the IPL as a grand spectacle, and a cultural phenomenon that, despite its problems, might prove its critics wrong. Throughout, the paper treats the IPL as a useful case study not only in the business of sports, but also more widely in our theoretical and empirical studies of globalization

Advertising · Business · Cricket · Enthusiasm · Epistemology · Globalization · League · Media studies · Phenomenon · Political science · Politics · Public relations · Sociology · Spectacle · Psychology · Sport and Mega-Event Impacts · Sports Analytics and Performance · Sports, Gender, and Society · Law

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