Malaysian Film Industry in Transformation

Challenges and Potential

Dados Bibliográficos

ID23200742
AutoresJamaluddin Aziz (0000-0002-9077-5656, National University of Malaysia), Hasrul Hashim (0000-0002-9542-8469, National University of Malaysia), Faridah Ibrahim (0000-0003-0628-9004)
Ano2014
Volume30
Fascículo1
Páginas35-49
Data de publicação2014-09-02
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJurnal Komunikasi Malaysian Journal of Communication (JOURNAL)
Identificadores do periódicoISSN: 2289-151X • E-ISSN: 2289-1528
EditoraPenerbit Universiti Kebangsaan Malaysia (UKM Press) (PUBLISHER)
DOI10.17576/jkmjc-2014-3001-03
OpenAlexW130101016
IdiomaEN
Citações recebidas5
Referências citadas4

The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local market presents a challenge for the government in promoting the industry as part of a creative industry with great economic potential. With the influx of films from abroad, especially from Hollywood, the industry is struggling to the hilt to survive, as the bigger portion of the audience prefers Hollywood to local productions. For the government, one way of achieving this is to promote local films at the international level. To understand this situation from inside the industry itself, this paper, using data from in-depth interviews with 10 industry players, discusses the challenges faced by the respondents and how they perceive the potential of Malaysian films to travel globally.

Advertising · Business · Context (archaeology) · Economics · Film industry · Geography · Globalization · Government (linguistics) · Hollywood · Market economy · Movie theater · Population · Sociology · Cultural Industries and Urban Development · Digital Media and Visual Art · Marketing