God in the marketplace
Pentecostalism and marketing ritualization among Black Africans in the UK
Dados Bibliográficos
| ID | 23209472 |
|---|---|
| Autores | Sanya Ojo (0000-0002-2585-9052, University of East London Department of Accounting and Management, , London, and Department of Accounting and Management, Nigerian Defence Academy, Kaduna), Sonny Nwankwo (Academy Registry Office, Nigerian Defence Academy, Kaduna, Nigeria) |
| Ano | 2020 |
| Volume | 14 |
| Fascículo | 3 |
| Páginas | 349-372 |
| Data de publicação | 2020-07-14 |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Enterprising Communities: People and Places in the Global Economy (JOURNAL) |
| Identificadores do periódico | ISSN: 1750-6204 • E-ISSN: 1750-6212 |
| Editora | Emerald (PUBLISHER) |
| DOI | 10.1108/jec-12-2019-0126 |
| OpenAlex | W3038153436 |
| Idioma | EN |
| Citações recebidas | 2 |
| Referências citadas | 55 |
Purpose This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the platform of Pentecostalism. Design/methodology/approach Methodology is based on in-depth interviews with respondents drawn from the African Pentecostal movements in London, UK. This paper shows how adherents’ responsiveness to Pentecostal dogmas generated market advantages. Findings The paper reveals the interconnectedness of religion, faith and culture which, in turn, coalesced into a dense network that defines the reproduction, organization and approach to entrepreneurial marketing. Originality/value Pentecostal practices unveil the marketing notion of “Pentepreneurship”, which combines both spiritual and enterprise activities to formulate a fused space of engagement straddling the sacred and the secular. This fusion points to a unique platform of entrepreneurial marketing that bestrides ethno-cultural, religious and economic identities.
Aesthetics · Art · Business · Faith · Identity (music) · Interpretation (philosophy) · Originality · Qualitative research · Ritualization · Sociology · Space (punctuation) · Theology · Transformative learning · Value (mathematics) · Anthropology · Marketing · Migration, Ethnicity, and Economy · Religion, Society, and Development · Tourism, Volunteerism, and Development
An Attributional Theory of Motivation and Emotion
Identification in Organizations
Entrepreneurial Orientation and Business Performance
Brands as symbolic resources for the construction of identity
Building Theories from Case Study Research
The Commitment-Trust Theory of Relationship Marketing
Pimps for paradise
Faith as social capital
A humility‐based enterprising community
Entrepreneurial Orientation and the Performance of Religious Congregations as Predicted by Rational Choice Theory
The Pentecostal Ethic and the Spirit of Development
Organizational and Leadership Practice of Micro Ethnic Entrepreneurship in Multicultural Context
Marketplace of the Gods
Entrepreneurship and Religion
Pentecostalism, Globalisation, and Islam in Northern Cameroon
Validation in Inquiry-Guided Research
The ‘health and wealth’ gospel in the UK
Why the Jehovah's witnesses grow so rapidly
The Principle of Assumed Consent
Ethnicity and enterprise
Interaction Ritual Chains
Some problems and misconceptions related to the construct of internal versus external control of reinforcement
Exchange, Conflict and Coercion
Culture in Action
Discourse and dichotomies
Trading on faith
Only (Dis-)Connect
Reproducing Social Structure in Task Groups
Strategic Ritualization and Ethnicity
The British black Pentecostal `revival`
| Citações por ano | 0,5 |
|---|---|
| Intervalo de citações | 2022 - 2023 (2) |
| Altamente citado | Não |