Towards streaming as a dominant mode of media use? A user typology approach to music and television streaming

Dados Bibliográficos

ID23211519
AutoresMarika Lüders (0000-0002-5168-9712, University of Oslo), Vilde Schanke Sundet (0000-0003-2373-6806, University of Oslo), Terje Colbjørnsen (0000-0001-5849-2851, Department of Archivistics , Library and Information Science , OsloMet , Norway)
Ano2021
Volume42
Fascículo1
Páginas35-57
Data de publicação2021-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoNordicom review/NORDICOM review (JOURNAL)
Identificadores do periódicoISSN: 1403-1108 • E-ISSN: 2001-5119
EditoraWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.2478/nor-2021-0011
OpenAlexW3134367115
IdiomaEN
Citações recebidas8
Referências citadas40

Music and television streaming services present users with abundant catalogues of content available on demand. We investigate whether users respond by narrowing or widening the diversity of content they consume. Further, we examine how the different logics characterising music and television streaming are mirrored in the number of streaming services people use. To do so, we compare non-, sporadic, regular, and frequent users of television and music streaming services. Findings from a cross-sectional survey in Norway show that frequent streamers consume a wider variety of genres and rely on more services. Our results also indicate that streaming has gone from a first-mover activity to a standard consumer mode. This study indicates that we can expect continued growth in television streamers, whereas the music streaming industry seems more consolidated.

Advertising · Business · Computer network · Diversity (politics) · Geography · Human–computer interaction · Live Streaming · Mode (computer interface) · Multimedia · Social media · Sociology · Streaming current · Typology · User-generated content · Variety (cybernetics) · Video Streaming · World Wide Web · Computer Science · Cultural Industries and Urban Development · Digital Games and Media · Digital Marketing and Social Media