Going green
How different advertising appeals impact green consumption behavior
Dados Bibliográficos
| ID | 23314732 |
|---|---|
| Autores | Defeng Yang (0000-0003-0281-3753, Jinan University), Yue Lu (0000-0003-1899-1490, Jinan University), Wenting Zhu (0000-0002-2206-3147, City University of Hong Kong), Chenting Su (0000-0003-4580-9607, City University of Hong Kong, autor correspondente) |
| Ano | 2015 |
| Volume | 68 |
| Fascículo | 12 |
| Páginas | 2663-2675 |
| Data de publicação | 2015-12-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Journal of Business Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0148-2963 • E-ISSN: 1873-7978 |
| Editora | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.jbusres.2015.04.004 |
| OpenAlex | W2083861522 |
| Idioma | EN |
| Citações recebidas | 55 |
| Referências citadas | 66 |
Advertising · Appeal · Business · Cognitive psychology · Consumption (sociology) · Economics · Green Consumption · Identity (music) · Microeconomics · Political science · Production (economics) · Purchasing · Salience (neuroscience) · Salient · Sociology · Consumer Behavior in Brand Consumption and Identification · Environmental Education and Sustainability · Environmental Sustainability in Business · Law · Marketing · Psychology
The power of loss
Predicting green advertising attitude and behavioral intention in South Korea
The Effect of Negative Message Framing on Green Consumption
The Influence of Infectious Disease Cues on Purchase Intention for Environmentally Friendly Products
The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors
The Impact of Environmental Commitment on Green Purchase Behavior in China
Green Product Types Modulate Green Consumption in the Gain and Loss Framings
Role of Emotions in Sustainable Consumption Behaviour
Designing Eco‐Friendly Message Sidedness for Consumer Happiness
A review of green purchase with reference to individual consumers and organizational consumers
Knowing green, buying green
Green Marketing Tools Effect on Consumer Buying Decision in the Bottled Water Industry
Defensive Attribution of AI Fairness
How do travel experience sharing type, tourism activity type, and temporal distance shape online viewers’ travel intentions? An application of construal level theory
Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness
Sustainability Communication in Hotels
Affirmative or negative
Are explicit or implicit appeals more credible? The congruence effects of green advertising appeals and product category on consumers’ evaluation
Distance matters
Promoting eco-friendly advertising on social media
Green consumer segmentation
Can immersive technologies sustain green brand image? An empirical investigation on the role of virtual nature experiences
The interaction effect of fashion retailer categories on sustainable labels
Sustainability advertising
Altercast framing with assertive sustainability messages
Selling sustainability
Slow versus fast
The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products
The Influence of Religious Identification on Strategic Green Marketing Orientation
How the linguistic style of medical crowdfunding charitable appeal influences individuals' donations
Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change
Do Consumers Prefer Sad Faces On Eco-Friendly Products
How Downward Comparisons Impact Pro‐Environmental Consumption
Investigating sustainable consumption behaviors
Packaging novelty in organic foods
How consumers process environmental advertising claims
Consumer Willingness to Pay for Sustainable Products
From Virtual Trees to Real Forests
The Moderating Role of Descriptive Norms on Construal-Level Fit
Influence of self-construal patterns on green consumption
Application of Communication-Persuasion Theory in Destination Marketing in the Post-Pandemic Era
Exploring the Persuasiveness of Valenced Fake News
Sustainable Development
Diagnose barriers to sustainable development
Understanding residents’ green purchasing behavior from a perspective of the ecological personality traits
Unexpected Ally
The impact of varied green benefits appeals on consumer preferences for green home appliances — Experiment evidence from China
Green products usage
The Influence of Color on Brand Extension
A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior
A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising
Generational cohorts’ social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry
Digital Platforms and Refurbished Goods
A Behavioral Economic Approach to Green Consumerism
The Moderating Role of Product Type in Network Buying Behavior
Construal Levels and Psychological Distance
It's the Mind-Set that Matters
Value Orientations to Explain Beliefs Related to Environmental Significant Behavior
“I” Value Freedom, but “We” Value Relationships
Do as we say and as we do
Opportunities for green marketing
The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
Good and Guilt-Free
The Psychology of Transcending the Here and Now
Construal-level theory of psychological distance.
The Measurement of Independent and Interdependent Self-Construals
Temporal construal.
The Social Self
Identity Theory and Personality Theory
Energy conservation behavior
Computer-Mediated Communications
Social Identity Theory
Impression Management
New Environmental Theories
The pleasures and pains of distinct self-construals
Committing Altruism under the Cloak of Self-Interest
Bodies obliged and unbound
An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals
When Imitation Doesn’t Flatter
Culture and the self
Group similarity, public self-awareness, and opinion extremity
Perspective taking and self-awareness
Going green to be seen
Symbolic Interaction
Consumer Skepticism of Advertising Claims
Possessions and the Extended Self
The Impact of Accessible Identities on the Evaluation of Global versus Local Products
A Room with a Viewpoint
Sequential Choice in Group Settings
| Obras citantes distintas | 55 |
|---|---|
| Citações por ano | 6,11 |
| Intervalo de citações | 2017 - 2026 (10) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 53 |