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The Attribution and Discounting of Perceptual Fluency

Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect

Dados Bibliográficos

ID23326323
AutoresRobert F Bornstein (0000-0001-6203-225X, Gettysburg College), Paul R D'Agostino, Paul R D’Agostino (Gettysburg College)
Ano1994
Volume12
Fascículo2
Páginas103-128
Data de publicação1994-06-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoSocial Cognition (JOURNAL)
Identificadores do periódicoISSN: 0278-016X • E-ISSN: 1943-2798
EditoraGuilford Publications (PUBLISHER • US)
DOI10.1521/soco.1994.12.2.103
OpenAlexW2051560765
IdiomaEN
Citações recebidas95
Referências citadas14

Bornstein and D'Agostino (1990, 1992) hypothesized that the mere exposure effect results from a combination of two processes. First, an increase in perceptual fluency is induced by repeated exposure to a stimulus. Second, subjects attribute perceptual fluency effects to liking for a stimulus based on contextual cues provided by the experimenter. This paper describes two experiments that test predictions derived from the perceptual fluency/attributional model. In Experiment 1, the availability of information that allowed subjects to attribute perceptual fluency effects to the stimulus familarization procedure resulted in lower evaluative ratings of stimuli in a typical subliminal mere exposure effect experiment. In Experiment 2, the introduction of information that discouraged subjects from attributing perceptual fluency effects to the stimulus familiarization procedure resulted in more positive evaluative ratings of stimuli in a supraliminal mere exposure effect experiment. The theoretical implications of these findings are discussed, and suggestions for future studies in this area are offered.

Attribution · Audiology · Cognition · Cognitive psychology · Fluency · Misattribution of memory · Perception · Stimulus (psychology) · Subliminal stimuli · Aesthetic Perception and Analysis · Face Recognition and Perception · Neural and Behavioral Psychology Studies · Neuroscience · Psychology · Social Psychology

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Obras citantes distintas95
Citações por ano3,06
Intervalo de citações1995 - 2026 (32)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 76
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