The Sexist Naming of Collegiate Athletic Teams and Resistance to Change

Dados Bibliográficos

ID2349751
AutoresD Stanley Eitzen (Colorado State University, Fort Collins, CO 80523), Maxine Baca Zinn (Michigan State University, East Lansing, MI 48824)
Ano1993
Volume17
Fascículo1
Páginas34-41
Data de publicação1993-04-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Sport and Social Issues (JOURNAL)
Identificadores do periódicoISSN: 0193-7235 • E-ISSN: 1552-7638
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/019372359301700105
OpenAlexW1996327020
IdiomaEN
Citações recebidas10
Referências citadas4

Colleges and universities use nicknames, logos, and mascots as identifying and unifying symbols, especially surrounding their athletic teams. More than half of U. S. colleges and universities use sexist names and mascots for their women's athletic teams. We argue that these naming practices define, deprecate, and excude women. We show how these linguistic marking systems adopted by schools promote male supremacy and female subordination. They do so, just as sexist language does, by trivializing women, diminish ing them, and making them invisible. A case study of one university is presented where the name for male and female teams is a ram-a male sheep. When this name was identified in the school newspaper as sexist, various constituencies rallied to retain the traditional name. Their defenses are examined, looking especially at the parallels between these arguments and those used to resist changing sexist language in general

Linguistics · Logos Bible Software · Media studies · Newspaper · Parallels · Political science · Public relations · Resistance (ecology · Sociology · Subordination (linguistics · Engineering · Gender Roles and Identity Studies · Gender Studies · Media, Gender, and Advertising · Psychology · Sports, Gender, and Society