Postcolonial Marketing Communication
Images from the Margin
Dados Bibliográficos
| ID | 23557909 |
|---|---|
| Editores | Arindam Das (0000-0001-8290-318X), Himadri Roy Chaudhuri (0000-0001-8143-7287), Ozlem Sandikci Turkdogan |
| Ano | 2024 |
| Data de publicação | 2024-01-01 |
| Open Access | Sim |
| Tipo | BOOK |
| Periódico | Postcolonial Marketing Communication (SOURCE_BOOK) |
| Editora | Springer Nature Singapore (PUBLISHER) |
| DOI | 10.1007/978-981-97-0285-5 |
| OpenAlex | W4394990781 |
| ISBN | 9789819702855 |
| Idioma | EN |
| Citações recebidas | 2 |
He holds a Ph.D. in Business Management from the University of Calcutta, and has more than 20 years' academic experience in investigating culture consumption theory, critical marketing, public consumption and consumer happiness in the domain of marketing theory.His other research areas include theorizing consumer lived experience and subaltern consumption phenomenon, and he has published papers on public and conspicuous consumption respected
| Obras citantes distintas | 2 |
|---|---|
| Citações por ano | 2 |
| Intervalo de citações | 2025 - 2026 (2) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 2 |