Engaging in eWOM
Dados Bibliográficos
| ID | 23628587 |
|---|---|
| Autores | Elvira Ismagilova (0000-0001-9634-194X, Swansea University), Yogesh K Dwivedi (0000-0002-5547-9990, Swansea University), Edmond Slade (0000-0001-7648-6383, Swansea University), Emma Slade, Melvin D Williams (0000-0002-3047-0332, Swansea University), Michael D Williams (0000-0003-3831-8615) |
| Ano | 2017 |
| Páginas | 31-48 |
| Data de publicação | 2017-01-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | CHAPTER |
| Editora | Springer International Publishing (PUBLISHER • SG) |
| DOI | 10.1007/978-3-319-52459-7_4 |
| OpenAlex | W2588499094 |
| ISBN | 9783319524597 |
| Idioma | EN |
| Referências citadas | 78 |
Advertising · Business · Loyalty · Perspective (graphical) · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Marketing · Psychology · Technology Adoption and User Behaviour
Emotion Elicits the Social Sharing of Emotion
Customer betrayal and retaliation
Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1
Relationships between Providers and Users of Market Research
Affective, Continuance, and Normative Commitment to the Organization
Consumer Trust, Value, and Loyalty in Relational Exchanges
Word of mouth and interpersonal communication
Customer-based corporate reputation of a service firm
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Word-of-Mouth Processes within a Services Purchase Decision Context
Vacationers and eWOM
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
The impact of electronic word-of-mouth communication
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
Bittersweet! Understanding and Managing Electronic Word of Mouth
The Role of Status Seeking in Online Communities
The Effects of Consumer Risk Perception on Pre-purchase Information in Online Auctions
Cultural Differences in Collaborative Authoring of Wikipedia
Consumer reviews
Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites
Cognitive, Affective, and Attribute Bases of the Satisfaction Response
Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction
Influentials, Networks, and Public Opinion Formation
| Velocidade de citação | historical |
|---|---|
| Altamente citado | Não |