Feminizing Olympic Reality

This paper appropriates elements of Jean Baudrillard's provocative contemporary cultural theorizing as a suggestive framework for examining the nature, and influence, of the mass mediated spectacles that dominate American sporting culture. Concentrating on the National Broadcasting Corporation's coverage of the 1996 Summer Olympic Games in Atlanta, this discussion highlights the ways in which the network manufactured a simulated model of Olympic reality that was explicitly designed to seduce female television viewers. More specifically, this paper explicates how NBC consciously mobilized traditionally feminine codes within, and through, the content and structure of its prime time televisual discourse. The paper concludes by advancing the notion that, rather than challenging them, NBC's feminization of Olympic reality merely accentuated the essentialist and hierarchically ordered notions of gender identities, practices, and experiences, which reside all too comfortably within the popular imaginary

Aesthetics · Art · Corporation · Essentialism · Media studies · Political science · Prime time · Reality television · Sociology · The Imaginary · Computer Science · Cultural Identity and Representation · Gender Studies · Law · Media, Gender, and Advertising · Psychology · Sports, Gender, and Society

• Now’s When We Throw Him Under the Bus

  Ophir Sefiha•Sociology of Sport Journal•2010

  Incluir item

• Saving Lives With Soccer and Shoelaces

  Courtney Szto•Sociology of Sport Journal•2013

  Incluir item

• Two Kicks Forward, One Kick Back

  Neal Christopherson, Michelle Janning et al.•Sociology of Sport Journal•2002

  Incluir item

• Best Olympics Ever?, The

  Helen Jefferson Lenskyj, Helen Lenskyj•The Best Olympics Ever?•2002

  Incluir item

• We Can Be Athletic and Feminine, But Do We Want To? Challenging Hegemonic Femininity in Women's Sport

  Vikki Krane•Quest•2001

  Incluir item

• Four Areas of Collegiate Student-Athlete Privacy Invasion

  Open Access•Sada Reed•Communication & Sport•2013

  Incluir item

• Sexual Ornament” or “Spiritual Trainer”? Envisioning and Marketing to a Female Audience Through the NHL’s “Inside the Warrior” Advertising Campaign

  Open Access•Sarah Gee•Communication & Sport•2013

  Incluir item

• Title IX

  Open Access•M J Dufur, Matthew K Linford•Sociology Compass•2010

  Incluir item

• Revisiting the networked production of the 2003 Little League World Series

  Ryan White, Michael Silk et al.•International Journal of Media…•2008

  Incluir item

• An Imperceptible Difference

  Janet Fink, Linda Jean Kensicki•Mass Communication & Society•2002

  Incluir item

• Selling out (in) sport management

  Amber Wiest, Ryan King-White•Sport Education and Society•2011

  Incluir item

• Disneyization, Debord, and the Integrated NBA Spectacle

  David L Andrews•Social Semiotics•2006

  Incluir item

• The Fate of Hyperreality

  Open Access•R Giulianotti•Sport and Modern Social Theorists•2004

  Incluir item

• Rethinking Resistance

  Mary G Mcdonald•Leisure Studies•2008

  Incluir item

• Media sport audiences - young people and the Summer of Sport '96

  Open Access•Gill Lines•Media Culture & Society•2000

  Incluir item

• Nationalizing the Olympics Around and Away from “Vulnerable” Bodies of Women

  Open Access•Andaluna Borcila•Journal of Sport and Social Issues•2000

  Incluir item

• Italian Television Sport Coverage During the 2000 Sydney Olympic Games

  Open Access•Laura Capranica, Fabrizio Aversa•International Review for the…•2002

  Incluir item

• The Politics of Sport and Leisure in Japan

  Open Access•John Horne•International Review for the…•1998

  Incluir item

• Shadowed by the corpse of war

  Open Access•Michael Atkinson, Kevin Young•International Review for the…•2012

  Incluir item

• The Marketing of the Women's National Basketball Association and the Making of Postfeminism

  Open Access•Mary G Mcdonald•International Review for the…•2000

  Incluir item

• Sport and Society

  Robert E Washington, David Karen•Annual Review of Sociology•2001

  Incluir item

• Forget Baudrillard?

  Chris Rojek, Bryan S Turner et al.•Forget Baudrillard?•2002

  Incluir item

• Media Events

  Daniel Dayan, Elihu Katz•Media Events•2009

  Incluir item

• Symbolic exchange and death

  Jean Baudrillard•Choice Reviews Online•1994

  Incluir item

• The Persian Gulf TV War

  Douglas Kellner•Persian Gulf TV War•2019

  Incluir item

• Consumer Culture and Postmodernism

  Mike Featherstone•CONSUMER CULTURE AND POSTMODERNISM.•2007

  Incluir item

• Questions of Cultural Identity

  Stuart Hall, Paul Du Gay•Cuestiones de identidad cultural•2011

  Incluir item

• Symbolic Exchange and Death

  Jean Baudrillard•Symbolic Exchange and Death•1976

  Incluir item

• Media Culture

  Open Access•Tom Hilde, Douglas Kellner•South Central Review•1996

  Incluir item

• The Electronic Eye

  Jean McNulty•Canadian Journal of Communication•1996

  Incluir item

• In Its Own Image

  Inge Bailey, Ian L Bailey•Sociology of Sport Journal•1986

  Incluir item

• Sports Photographs and Sexual Difference

  Margaret Carlisle Duncan•Sociology of Sport Journal•1990

  Incluir item

• The Simulation of Surveillance

  Bernd Baldus, William Bogard•Canadian Public Policy•1997

  Incluir item

• Images of Postmodern Society

  Ron Lembo, Norman K Denzin et al.•Contemporary Sociology A Journal…•1993

  Incluir item

• The Electronic Eye

  Rob Kling, David Lyons et al.•Contemporary Sociology A Journal…•1995

  Incluir item

• The Gulf War Did Not Take Place

  Stephen Pfohl, Jean Baudrillard et al.•Contemporary Sociology A Journal…•1997

  Incluir item

• We Know Who You Are and We Know Where You Live

  Jon Go, Jon Goss•Economic Geography•1995

  Incluir item

• Consumer Culture and Postmodernism

  Mike Featherstone•Consumer culture and postmodernism•1993

  Incluir item

• The Masses and the Media

  Open Access•Kuan‐hsing Chen, Kuan-Hsing Chen•Theory Culture & Society•1987

  Incluir item