Social Semiotics and Fieldwork

Method and Analytics

Dados Bibliográficos

ID2385138
AutoresPhillip Vannini (0000-0001-9531-4675, Royal Roads University, Victoria, Canada)
Ano2007
Volume13
Fascículo1
Páginas113-140
Data de publicação2007-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoQualitative Inquiry (JOURNAL)
Identificadores do periódicoISSN: 1077-8004 • E-ISSN: 1552-7565
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/1077800406295625
OpenAlexW2108202824
IdiomaEN
Citações recebidas36
Referências citadas30

Drawing from recent analytical developments in semiotics and postmodern ethnography, this article exposes and assesses the combination of social semiotics and fieldwork as a form of qualitative inquiry. Approaches to semiotics and fieldwork are not new-structural ethnographers in cultural anthropology and structural interactionists in sociology and communication studies have previously laid the foundations for the integration of formal methods of analysis and inductive approaches to data collection-yet, as this article argues, structuralism's limitations have hampered the growth of semiotics within qualitative inquiry. By presenting social semiotics as a viable alternative to structural semiotics, by describing in clear pedagogical fashion how social semiotics can be used as a research strategy, and by exposing its potential for applicability, this article attempts to bring sociosemiotic ethnography to the forefront of contemporary qualitative inquiry

Epistemology · Ethnography · Postmodernism · Qualitative research · Semiotics · Semiotics of culture · Social science · Social semiotics · Sociology · Structuralism (philosophy of science · Visual semiotics · Anthropology · Cultural Identity and Representation · Philosophy · Rhetoric and Communication Studies · Social and Cultural Dynamics