Mirror, Mirror on the Wall, Who Is the Whitest of All? Racial Biases in Social Media Beauty Filters

Dados Bibliográficos

ID2414765
AutoresPiera Riccio (0000-0001-8602-8271, ELLIS Alicante, autor correspondente), Julien Colin (0000-0003-0279-7095, ELLIS Alicante), Shirley Ogolla (Alexander von Humboldt Institute for Internet and Society), Nuria Oliver (0000-0001-5985-691X, ELLIS Alicante)
Ano2024
Volume10
Fascículo2
Data de publicação2024-04-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSocial Media + Society (JOURNAL)
Identificadores do periódicoISSN: 2056-3051 • E-ISSN: 2056-3051
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/20563051241239295
OpenAlexW4394980112
IdiomaEN
Citações recebidas11
Referências citadas58

Digital beauty filters are pervasive in social media platforms. Despite their popularity and relevance in the selfies culture, there is little research on their characteristics and potential biases. In this article, we study the existence of racial biases on the set of aesthetic canons embedded in social media beauty filters, which we refer to as the Beautyverse. First, we provide a historic contextualization of racial biases in beauty practices, followed by an extensive empirical study of racial biases in beauty filters through state-of-the-art face processing algorithms. We show that beauty filters embed Eurocentric or white canons of beauty, not only by brightening the skin color, but also by modifying facial features

Aesthetics · Art · Beauty · Optics · Physics · Social media · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Fashion and Cultural Textiles · Psychology · Social Psychology