Applied Anthropology in Broadcasting
Dados Bibliográficos
| ID | 2498482 |
|---|---|
| Autores | E B Eiselein (KAUT-TV-AM/FM in Tucson, Arizona, autor correspondente) |
| Ano | 1976 |
| Volume | 35 |
| Fascículo | 2 |
| Páginas | 165-172 |
| Data de publicação | 1976-06-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Human Organization (JOURNAL) |
| Identificadores do periódico | ISSN: 0018-7259 • E-ISSN: 1938-3517 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.17730/humo.35.2.r331124q75586283 |
| OpenAlex | W2083827837 |
| Idioma | EN |
| Citações recebidas | 1 |
| Referências citadas | 1 |
Anthropology can be applied to the communication problems in broadcasting in a number of different ways. The present article describes three different applied media anthropology projects. These projects stem from the broadcasters' legal need to know about the community (community ascertainment), the broadcasters' need to know about the station audience (audience profile), and the broadcasters' desire to change a community (action projects)
Action (physics) · Applied anthropology · Broadcasting (networking) · Community radio · Media studies · Political science · Public relations · Social science · Sociology · Computer Science · Media and Digital Communication · Media Studies and Communication
| Velocidade de citação | historical |
|---|---|
| Altamente citado | Não |