The Effects of Background Music in Advertising
A Reassessment
Dados Bibliográficos
| ID | 2964667 |
|---|---|
| Autores | James J Kellaris (Georgia State University), Anthony D Cox (Georgia State University) |
| Ano | 1989 |
| Volume | 16 |
| Fascículo | 1 |
| Páginas | 113 |
| Data de publicação | 1989-06-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209199 |
| OpenAlex | W2115293684 |
| Idioma | EN |
| Citações recebidas | 26 |
| Referências citadas | 5 |
Gorn's (1982) pioneering article on the effects of background music in advertising has spurred a significant controversy and inspired vigorous interest in the topic. Following the recommendation of Allen and Madden (1985), we conducted three experiments that attempted to replicate Gorn's results. Contrary to Gorn's findings, there was no evidence that product preferences can be conditioned through a single exposure to appealing or unappealing music
Advertising · Business · Product (mathematics) · Replicate · Art History and Market Analysis · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Mathematics · Psychology
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All together now
| Obras citantes distintas | 26 |
|---|---|
| Citações por ano | 0,46 |
| Intervalo de citações | 1970 - 2026 (57) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 20 |