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Barbie Australis

The Commercial Reinvention of National Culture

Dados Bibliográficos

ID2968639
AutoresWendy Varney (autor correspondente)
Ano1998
Volume4
Fascículo2
Páginas161-176
Data de publicação1998-03-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoSocial Identities (JOURNAL)
Identificadores do periódicoISSN: 1350-4630 • E-ISSN: 1363-0296
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13504639851780
OpenAlexW2076351391
IdiomaEN
Citações recebidas8

While the marketing of commodities is certainly being globalised, the goods themselves are slanted towards specific aspects of particular cultures, mainly domi nated by commercially drivenNorth American mainstream culture. The irony is that, in this skewed homogenisationprocess, the idea is conveyed that a variety of cultures is represented as is the case, purportedly with lDolls of the World Collection Barbies. But, as Australian Barbie demonstrates, on closer examination, only the ambiance of other cultures is there. The design of such commodities is driven by commercial interests and stereotypes, with a view to what is attractive, marketable and fits prevailing perceptions, misguided or otherwise. In the case of Australian Barbie, the doll must first be true to the image that is Barbie. It need not be true to what is Australian, which is after all much more problematic and contested. Thus, instead of offering girls a range of positive identities, Barbie simply collapses all identities into her own, robbing children of the breadth of cultural links and understanding of their own cultures and appreciation of other cultures which, ar guably, should be open to them

Aesthetics · Art · Irony · Mainstream · Media studies · Political science · Popular culture · Sociology · Australian History and Society · Law · Media, Gender, and Advertising · Migration, Ethnicity, and Economy

  • From Bananas to Buttocks

    Rosa Linda Fregoso, Cynthia Fuchs et al.•From Bananas to Buttocks•2007

  • The Business of Branded Enchantment

    Open Access•Beryl Langer•Journal of Consumer Culture•2004

  • Liquid identities

    Open Access•Uri Ram•European Journal of Cultural…•2007

  • Glocalizing methodology? The encounter between local methodologies

    Giampietro Gobo•International Journal of Social…•2011

  • Glocalization

    Open Access•Giampietro Gobo•European Journal of Cultural and…•2016

  • Poor children on Tinder’ and their Barbie Saviours

    Stephen Wearing, M Mostafanezhad et al.•Leisure Studies•2018

  • Forever inKente

    Carol Magee•Social Identities•2005

  • Glocommodification

    Open Access•Uri Ram•Current Sociology•2004

Obras citantes distintas8
Citações por ano0,36
Intervalo de citações2004 - 2018 (15)
Velocidade de citaçãohistorical
Altamente citadoNão
Tipos de citaçãoNeutras: 8
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