Viability and Profile of the Consumerist Segment

This paper presents a profile of the consumerist and tests for significant differences between the consumerist and the average consumer. The findings suggest that the consumerist differs significantly on socioeconomic, life style, attitudinal, readership, and listenership variables, while constituting a sizeable segment (15 percent) of the population

Advertising · Audience measurement · Business · Economics · Geography · Life style · Population · Socioeconomic status · Sociology · Style (visual arts) · Applied Psychology · Consumer Behavior in Brand Consumption and Identification · Demography · Marketing · Media, Gender, and Advertising · Psychology · Social Psychology

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