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"India's "Soft Power

Images and Components

Dados Bibliográficos

ID2976697
AutoresAndrey A Gruzdev (0009-0009-7967-1205, Siberian Federal University), Anastasiya V Konukhova (Russian State Library), Sergey A Podyapolskiy (autor correspondente), State Scientific Library Of Krasnoyarsk Krai
Ano2015
Volume8
Fascículo8
Páginas1724-1737
Data de publicação2015-08-01
Open AccessSim
TipoARTICLE
PeriódicoJournal of Siberian Federal University Humanities & Social Sciences (JOURNAL)
Identificadores do periódicoISSN: 1997-1370 • E-ISSN: 2313-6014
EditoraSiberian Federal University (PUBLISHER • RU)
DOI10.17516/1997-1370-2015-8-8-1724-1737
OpenAlexW2359311309
IdiomaEN
Referências citadas3

The authors study a complex and partly contradictory process of modern India’s soft power formation. \nThey focus on such components as Bollywood (Indian “dream factory”), music and dance, fabrics \nand attributes, diamond industry, Bangalore (territory of innovative technologies development) and \ninternal and external policy. \nThe conception of three socio-cultural images of “India’s soft power” serves the methodological basis \nof the work. The first one relates to colonial India, the country’s historical past and the ideas of \noriental luxury. The second one is associated with the policy of non-violent resistance. The third one \ncomprises all the variety of modern information technologies. The authors come to the conclusion \nthat a harmonious balance of the three images and synthesis of various components contribute to \nstrengthening of India’s soft power

China · Geography · Physics · Power (physics · Soft power · Computer Science · Indian Economic and Social Development · South Asian Cinema and Culture · South Asian Studies and Conflicts

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