Bridging the Information Gap

Results from a comprehensive mail survey of panel member households reveal a profile of those who do and do not use available toll-free telephone consumer information services. This profile, when compared to another subscriber/seeker profile, suggests the importance of information packaging: channel availability differences and communication-skill barriers are insufficient to account for the differences between seekers and nonseekers

Advertising · Bridging (networking) · Business · Channel (broadcasting) · Computer security · Consumer information · Political science · Seekers · Telecommunications · Telephone survey · Toll · Computer Science · ICT Impact and Policies · Marketing · Medicine

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