Framing the Issue

Religion, Secular Ethics and the Case of Animal Rights Mobilization

Dados Bibliográficos

ID3018060
AutoresM Mika, Marie Frances Mika (The Ohio State University, autor correspondente)
Ano2006
Volume85
Fascículo2
Páginas915-941
Data de publicação2006-12-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoSocial Forces (JOURNAL)
Identificadores do periódicoISSN: 0037-7732 • E-ISSN: 1534-7605
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1353/sof.2007.0017
OpenAlexW2161792437
IdiomaEN
Citações recebidas43
Referências citadas17

This article addresses social movement framing, generally, and within contemporary animal rights movements specifically by conducting focus group analyses of a non-activist population. This contrasts with previous studies of recruitment that have examined the conversion process retroactively, culling data from those already involved in a cause. By soliciting the thoughts of non-activists, the efficacy of recruitment efforts and resonance of movement frames can be gauged through the reactions of those whom the movement is attempting to reach: the uninitiated. Ultimately, the question is raised: is it preferable to get noticed in a negative way or not at all? The findings constitute a cautionary tale for social movement organizations that employ incendiary language or images in their recruitment efforts

Environmental ethics · Framing (construction) · Mobilization · Political science · Sociology · Anthropological Studies and Insights · History · Law · Philosophy · Religion and Society Interactions · Religion, Society, and Development