Governing Fairtrade

Ethics of care and justice in the Argentinean wine industry

Dados Bibliográficos

ID3166296
AutoresA Herman (0000-0003-0646-9726, Cardiff University, autor correspondente)
Ano2021
Volume22
Fascículo3
Páginas425-446
Data de publicação2021-03-24
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoSocial & Cultural Geography (JOURNAL)
Identificadores do periódicoISSN: 1464-9365 • E-ISSN: 1470-1197
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14649365.2019.1593493
OpenAlexW2923456792
IdiomaEN
Citações recebidas3
Referências citadas59

Globally, Fairtrade practices its ethic of trade justice and governs its multiple stakeholders through a universalising set of regulations. However, this essentialises what are, in reality, disparate, dynamic and contextual experiences. Engaging with Argentinean wine and wine grape producers, alongside European regulators, highlights the inherent tensions to this system with Fairtrade’s global efforts being experienced as injustices at the producer level. This paper argues that overcoming the disconnect between ‘justice-as-universal’ and ‘care-as-particular’ is essential; combining these ethics will make Fairtrade’s governance more responsive to the place-based realities of how it is actually experienced and lived. The institutionalisation of Fairtrade has precluded alternative ideas of thinking or doing trade justice and so more inclusive dialogues are needed to ensure all stakeholders can participate. Fairtrade needs to bridge its scales of operation through a decentralised governance structure to allow for fluid and direct discussions and actions over its rhetoric, practices and impacts. This is an important step towards actualising everyday care-full trade justice

Business · Business ethics · Civil society · Corporate governance · Corporate social responsibility · Economic Justice · Environmental ethics · Ethics of care · Fair trade · Institutionalisation · Law and economics · Political science · Politics · Public relations · Rhetoric · Sociology · Wine · Global trade, sustainability, and social impact · Law · Organic Food and Agriculture · Public Administration · Wine Industry and Tourism