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Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting

The Mediating Role of Approach and Avoidance Motivation

Dados Bibliográficos

ID3393671
AutoresJianguo Wang (0000-0002-9457-9425), J G Wang (0000-0003-2988-7867, Zhejiang University of Finance and Economics), Jianming Wang (0000-0002-9151-284X, Zhejiang University of Finance and Economics), Jian Gao (0000-0001-6659-5770, Zhejiang University of Finance and Economics, autor correspondente)
Ano2020
Volume10
Fascículo1
Data de publicação2020-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSAGE Open (JOURNAL)
Identificadores do periódicoISSN: 2158-2440 • E-ISSN: 2158-2440
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244020902074
OpenAlexW3002562952
IdiomaEN
Citações recebidas7
Referências citadas45

Based on the theory of consumer values, this study aimed to examine the relationship between green consumption values and pro-environmental consumption intention by establishing a "value-motivation-intention" model and to check the moderation effect of green involvement. In total, 741 shoppers were recruited. Data analyses showed that (a) green consumption values positively influenced pro-environmental consumption intention; (b) the behavioral approach system positively influenced pro-environmental consumption intention, but the behavioral inhibition system did not; (c) the behavioral approach system positively mediated the relationship between green consumption values and pro-environmental consumption intention; and (d) green involvement positively moderated the relationship between green consumption values and pro-environmental consumption intention

Economics · Green Consumption · Microeconomics · Moderation · Statistics · Structural equation modeling · Consumer Behavior in Brand Consumption and Identification · Environmental Education and Sustainability · Environmental Sustainability in Business · Mathematics · Psychology · Social Psychology

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Obras citantes distintas7
Citações por ano1,4
Intervalo de citações2021 - 2025 (5)
Velocidade de citaçãorecent
Altamente citadoNão
Tipos de citaçãoNeutras: 6
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