Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

Dados Bibliográficos

ID3517239
AutoresZhi Yang (0000-0002-2341-5394, Hunan University), Quang Van Ngo (0000-0002-3882-4019, Hunan University), Yaguang Chen (Dalian Jiaotong University, autor correspondente), Chung Xuan-Thi Nguyen (Hunan University), Hoa Thi Hoang (0000-0002-1626-927X, Hunan University)
Ano2019
Volume9
Fascículo2
Data de publicação2019-04-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSAGE Open (JOURNAL)
Identificadores do periódicoISSN: 2158-2440 • E-ISSN: 2158-2440
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/2158244019848844
OpenAlexW2946214196
IdiomaEN
Citações recebidas6
Referências citadas69

Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers' ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers' perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants

Advertising · Business · Habit · Perception · Ethics in Business and Education · Job Satisfaction and Organizational Behavior · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology · Marketing