More Than Pop Culture

Depictions of HIV in the Media and the Effect on Viewer's Perception of Risk

Dados Bibliográficos

ID3650482
AutoresMalynnda A Johnson (Carroll University, autor correspondente)
Ano2013
Volume60
Fascículo8
Páginas1117-1142
Data de publicação2013-08-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Homosexuality (JOURNAL)
Identificadores do periódicoISSN: 0091-8369 • E-ISSN: 1540-3602
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/00918369.2013.776423
PMID23844881
OpenAlexW2084607288
IdiomaEN
Citações recebidas7
Referências citadas24

When young adults are questioned about where they gain their knowledge of HIV, overwhelmingly popular media (including television) is reported. Thus, the goal of this article is to question how media is used to educate and influence young people's present perceptions of HIV/AIDS. Narrative analysis of popular prime time shows was used focusing on the story lines and characters used to introduce the topic, as well as the myths and facts about HIV. Results presented provide researchers a clearer insight to how popular shows discuss HIV/AIDS while also highlighting the ways Social Cognitive Theory can still be utilized

Advertising · Art · Cognition · Human immunodeficiency virus (HIV · Literature · Media studies · Mythology · Narrative · Perception · Popular culture · Popular media · Prime time · Sociology · Media Influence and Health · Media Studies and Communication · Media, Gender, and Advertising · Medicine · Psychology · Social Psychology