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Understanding Public Engagement With Global Aid Agencies on Twitter

A Technosocial Framework

Dados Bibliográficos

ID3758083
AutoresSaif Shahin (0000-0002-7608-7283, American University, Washington, DC, USA, autor correspondente), Zehui Dai (Radford University, Radford, VA, USA)
Ano2019
Volume63
Fascículo12
Páginas1684-1707
Data de publicação2019-11-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoAmerican Behavioral Scientist (JOURNAL)
Identificadores do periódicoISSN: 0002-7642 • E-ISSN: 1552-3381
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764219835248
OpenAlexW2921005398
IdiomaEN
Citações recebidas8
Referências citadas33

This study develops a technosocial framework for assessing the efficacy of global aid agencies' use of Twitter's algorithmic affordances for participatory social change. We combine computational and interpretive methods to examine tweets posted by three global aid agencies-U.S. Agency for International Development, Swedish International Development Cooperation Agency, and the International Committee of the Red Cross-as well as public tweets that mention these agencies ( N = ~100,000). Results indicate that when an agency (a) replies to or retweets public tweeters, (b) includes publicly oriented hashtags and hyperlinks in its tweets, and (c) tweets about topics that the public is also interested in and tweeting about, the social network that develops around the agency is more interconnected, decentralized, and reciprocal. Our framework can help development institutions build more participatory social networks, with multiple voices helping determine collective goals and strategies of collective action for sustainable social change. We also discuss the theoretical implications and methodological significance of our approach

Affordance · Agency (philosophy) · Citizen journalism · Collective action · Hyperlink · Political science · Politics · Public relations · Social media · Social science · Sociology · World Wide Web · Computer Science · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics

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Obras citantes distintas8
Citações por ano1,6
Intervalo de citações2021 - 2026 (6)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 7
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