Getting the Biggest Bang for Your Health Education Buck

Health information is everywhere, but can it be presented to better promote behavior? Past research finds that framing messages can effectively motivate health behaviors. This article briefly summarizes the role of message framing in health promotion in the general population, investigates findings for medically underserved populations, and discusses the influence of targeting to group characteristics on increasing the persuasiveness of framed messages. The conclusion is that theory-driven approaches lead to more persuasive messages across socioeconomic status

Environmental health · Framing (construction) · Health care · Health communication · Health equity · Health information · Health promotion · Political science · Population · Public relations · Socioeconomic status · Behavioral Health and Interventions · Climate Change Communication and Perception · Engineering · Media Influence and Health · Medicine · Psychology · Social Psychology

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