Saving the World by Being Green with Fintech
Exploring the Contradictions Inherent in the Case of Ant Forest
Dados Bibliográficos
| ID | 3833826 |
|---|---|
| Autores | Z Zeng (0000-0002-2413-3313, University of Helsinki, autor correspondente) |
| Ano | 2023 |
| Volume | 34 |
| Fascículo | 4 |
| Páginas | 139-158 |
| Data de publicação | 2023-10-02 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Capitalism Nature Socialism (JOURNAL) |
| Identificadores do periódico | ISSN: 1045-5752 • E-ISSN: 1548-3290 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/10455752.2022.2152064 |
| OpenAlex | W4311057961 |
| Idioma | EN |
| Citações recebidas | 3 |
| Referências citadas | 36 |
The conflict between climate change and economic growth is one of the most significant dilemmas of our era. Under the prevalent discourse of sustainable development and green economy, many believe that market-based approaches can address environmental problems under the current capitalist economic regime. This article aims to analyse Ant Forest, a gamified green initiative launched by the biggest fintech company in China, to combat climate change through cultivating users' green lifestyles. Based on semi-structured interviews with the game-users, the paper argues that there is an inconsistency between the environmental value of Ant Forest and the real impact it has on the participants' consumption behaviour. As a capitalist green initiative based on consumption and market forces, Ant Forest reflects the basic logic of competition and expansion. In addition, it enhances the users' reliance on its related business entities and further alienates the users from the rest of nature by creating a knowledge gap that impedes its users from fully knowing the environmental implications of their consumption behaviour
Business · China · Climate change · Competition (biology · Consumption (sociology · Economic system · Economics · Environmental economics · Industrial organization · Market economy · Natural resource economics · Political science · Rest (music · Social science · Sociology · Sustainable development · Value (mathematics · Computer Science · FinTech, Crowdfunding, Digital Finance · Law · Ecology
Environment and society
Reconstructing Nature
Consumer scapegoatism and limits to green consumerism
The treadmill of production and the environmental state
Excessive reliance on afforestation in China's arid and semi-arid regions
Data as asset? The measurement, governance, and valuation of digital personal data by Big Tech
Modern Institutions, Phenomenal Dissociations, and Destructiveness Toward Humans and the Environment
Playing Research
Protecting the Environment the Natural Way
Can the capitalist economic system deliver environmental justice
Parks and People
Green Consumption
Payments for ecosystem services as commodity fetishism
On the Marxian View of the Relationship between Man and Nature
II. Capitalism and Ecology
Food commodities, geographical knowledges and the reconnection of production and consumption
On the two contradictions of capitalism
Individualization
Green Consumption, Ecolabelling and Capitalism's Environmental Limits
Climate Justice
The Emperor's Green Clothes
Pimping Climate Change
For a Dialectics of Nature and Need
Green Grabbing
| Obras citantes distintas | 3 |
|---|---|
| Citações por ano | 1 |
| Intervalo de citações | 2023 - 2026 (4) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 3 |