Communicating in diverse local cultures

Analyzing Chinese government communication programs around nuclear power projects

Dados Bibliográficos

ID4074698
AutoresYue Guo (0000-0003-3452-8965, Beijing Normal University), Linsheng He (0000-0002-1003-5499, Tsinghua University, autor correspondente)
Ano2024
Volume41
Fascículo4
Páginas654-678
Data de publicação2024-07-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoReview of Policy Research (JOURNAL)
Identificadores do periódicoISSN: 1541-132X • E-ISSN: 1541-1338
EditoraWiley (PUBLISHER • GB)
DOI10.1111/ropr.12576
OpenAlexW4386959172
IdiomaEN
Citações recebidas3
Referências citadas74

Previous studies have demonstrated the importance of sociocultural context in the process of government communication, but few studies have elaborated on the underlying mechanisms. By comparing government communication strategies under diverse sociocultural factors, this study aims to explore the role of local culture as a contextual factor in the design of government communication. Drawing on evidence from China's government communication on nuclear power projects, we explore how the central government constructed communication strategies based on different local cultures to enhance public acceptance of nuclear power projects. A comparison of this case in two cities reveals that the government can design communication strategies based on their understanding of local citizens - using local culture as the basis of audience segmentation to create different communication strategies for different citizens

Business · China · Geography · Knowledge management · Local government · Political science · Public relations · Sociocultural evolution · Computer Science · Public Administration · Public Policy and Administration Research · Rhetoric and Communication Studies · Social Media and Politics