Impact of public information campaign on citizen behaviors

Vignette experimental study on recycling program in South Korea

Dados Bibliográficos

ID4074989
AutoresEunyi Kim, Eun Yi Kim (0000-0002-6944-5863, Incheon National University), M Jae Moon (0000-0002-6499-5700, Yonsei University, autor correspondente), Sunyoung Park (0000-0002-6292-5514, University of Massachusetts Boston), Sun‐young Park (0000-0002-5153-7276)
Ano2025
Volume42
Fascículo4
Páginas1008-1021
Data de publicação2025-07-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoReview of Policy Research (JOURNAL)
Identificadores do periódicoISSN: 1541-132X • E-ISSN: 1541-1338
EditoraWiley (PUBLISHER • GB)
DOI10.1111/ropr.12595
OpenAlexW4390615654
IdiomaEN
Citações recebidas5
Referências citadas26

This study uses a vignette-based survey experiment for recycling programs in Korea to examine how different messages of a public information campaign as a policy instrument affect the attitudes and behaviors of citizens. It tests hypotheses based on construal-level theory, which suggests that people tend to be more affected by abstract messages under distant psychological conditions and by concrete messages under proximal psychological conditions. In contrast to the conventional assumption of construal-level theory, this study shows that people appear to be more affected by concrete and specific messages (mundane instructions for "how and what to recycle") than by abstract messages (a noble vision and goal for "why to recycle") under both distant and proximal conditions

Construal level theory · Vignette · Behavioral Health and Interventions · Environmental Education and Sustainability · Psychology · Social and Intergroup Psychology · Social Psychology