Social Media Skits

Reshaping the Entertainment Experience of Broadcast Audience

Dados Bibliográficos

ID4182666
AutoresOlusegun Ojomo (0000-0003-3182-550X, Babcock University), Oluwaseyi Adewunmi Sodeinde (0000-0003-2322-4288, Babcock University, autor correspondente)
Ano2021
Volume11
Fascículo3
Data de publicação2021-07-01
Open AccessSim
TipoARTICLE
PeriódicoSAGE Open (JOURNAL)
Identificadores do periódicoISSN: 2158-2440 • E-ISSN: 2158-2440
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/21582440211032176
OpenAlexW3183662358
IdiomaEN
Citações recebidas7
Referências citadas26

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media

Advertising · Art · Business · Comedy · Entertainment · Gratification · Literature · Media studies · Social media · Sociology · Visual arts · World Wide Web · Communication · Computer Science · Digital Marketing and Social Media · Media Influence and Health · Media Studies and Communication · Psychology · Social Psychology