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Approach/avoidance motivation, message framing and skin cancer prevention

A test of the congruency hypothesis

Dados Bibliográficos

ID4229334
AutoresDavid Hevey (0000-0003-2844-0449, Trinity College Dublin), Michelle Dolan (Trinity College Dublin)
Ano2014
Volume19
Fascículo8
Páginas1003-1012
Data de publicação2014-08-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoJournal of Health Psychology (JOURNAL)
Identificadores do periódicoISSN: 1359-1053 • E-ISSN: 1461-7277
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359105313483154
PMID23682057
OpenAlexW2160048866
IdiomaEN
Citações recebidas6
Referências citadas43

The congruency hypothesis posits that approach-orientated individuals are persuaded to engage in prevention behaviours by positively framed messages; conversely, negatively framed messages are more persuasive in encouraging those who are avoidance-orientated. A 2 (frame: loss vs gain) × 2 (motivation: avoidance vs approach) design examined the effects of skin cancer information on sun-protective intentions and free sunscreen sample requests among 533 young adults. Gain-framed messages had the strongest effect on sun-protective intentions for approach-oriented individuals, whereas loss-framed messages had the strongest effect on avoidance-oriented individuals. Message framing effects on precautionary sun behaviour intentions were moderated by motivational differences

Developmental psychology · Framing (construction · Health communication · Test (biology · Behavioral Health and Interventions · Media Influence and Health · Psychology · Social and Intergroup Psychology · Social Psychology

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Obras citantes distintas6
Citações por ano0,6
Intervalo de citações2016 - 2024 (9)
Velocidade de citaçãorecent
Altamente citadoNão
Tipos de citaçãoNeutras: 6
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