The Effect of Normative and Behavioral Persuasion on Help Seeking in Thai and American College Students

On the basis of previous research on self-construals, the theory of reasoned action, and persuasive communication, the authors hypothesized that individual, behavioral-focused information would be more effective in increasing help-seeking intention among college students in the United States, whereas relational, normative-focused information would be more effective among college students in Thailand. Results partially supported these predictions, suggesting that different information can enhance help-seeking intention across cultures.En la investigación previa en el auto-construals, la teoría de la acción razonada, y de comunicación persuasiva, los autores formaron una hipótesis que el individuo, la información enfocado-conductista sería más efectiva en aumentar la intención de buscar ayuda entre estudiantes colegiales en los Estados Unidos, mientras que la información relacional y enfocado-normativo sería más efectiva entre estudiantes colegiales en Tailandia. Los resultados sostuvieron parcialmente estas predicciones, sugiriendo que la información diferente puede aumentar la intención de la busca de ayuda a través de culturas

Normative · Normative social influence · Persuasion · Political science · Clinical Psychology · Cultural Differences and Values · International Student and Expatriate Challenges · Psychology · Social and Intergroup Psychology · Social Psychology

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