Characterisation of the use of Twitter by Australian Universities

Dados Bibliográficos

ID4545841
AutoresPalmer (0000-0002-2517-0597, Deakin University, autor correspondente), Stuart Palmer
Ano2013
Volume35
Fascículo4
Páginas333-344
Data de publicação2013-08-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Higher Education Policy and Management (JOURNAL)
Identificadores do periódicoISSN: 1360-080X • E-ISSN: 1469-9508
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/1360080x.2013.812029
OpenAlexW2033110268
IdiomaEN
Citações recebidas6
Referências citadas9

Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a 2-year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways in which Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications

Business · Political science · Public relations · Social media · Social network analysis · Sociology · Variety (cybernetics · World Wide Web · Computer Science · Impact of Technology on Adolescents · Radio, Podcasts, and Digital Media · Social Media and Politics