Texting the waters
An assessment of focus groups conducted via the WhatsApp smartphone messaging application
Dados Bibliográficos
| ID | 4563758 |
|---|---|
| Autores | Julienne Chen (0000-0002-2464-6151, Singapore University of Technology and Design, autor correspondente), Pearlyn Neo (0000-0002-7797-8942, Singapore University of Technology and Design) |
| Ano | 2019 |
| Volume | 12 |
| Fascículo | 3 |
| Data de publicação | 2019-09-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Methodological Innovations (JOURNAL) |
| Identificadores do periódico | ISSN: 2059-7991 • E-ISSN: 2059-7991 |
| Editora | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2059799119884276 |
| OpenAlex | W2983118844 |
| Idioma | EN |
| Citações recebidas | 33 |
| Referências citadas | 22 |
Focus groups are a well-used research method in the social sciences. Typically, they are conducted in person to generate research insights through group discussion and interaction. As digital technologies advance, there have been efforts to consider how to conduct focus groups in an online format, often using computer-based tools such as email, chat and videoconferencing. In this article, we test the potential of smartphone-based mobile messaging as a new method to elicit group-level insights. Based on empirical analysis and comparison of in-person and WhatsApp group chat focus groups conducted in Singapore, we find that WhatsApp group chat does have the potential to generate well-elaborated responses and group interaction, particularly among younger, digitally fluent participants. However, the quantity and richness of the conversation still do not match that of the in-person focus groups, and further innovation may be needed to improve mobile messaging as a qualitative research method
Computer-mediated communication · Conversation · Focus (optics · Focus group · Multimedia · Text messaging · The Internet · Videoconferencing · World Wide Web · Communication · Computer Science · Focus Groups and Qualitative Methods · Impact of Technology on Adolescents · Psychology · Social Media and Politics
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| Obras citantes distintas | 33 |
|---|---|
| Citações por ano | 5,5 |
| Intervalo de citações | 2020 - 2026 (7) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 33 |