Environmentally harmful discourses of modernity
A semiotic analysis of Turkish television car commercials
Dados Bibliográficos
| ID | 4822690 |
|---|---|
| Autores | Melih Nadi Tutan (0000-0002-2801-3650, Niğde Ömer Halisdemir Üniversitesi, autor correspondente) |
| Ano | 2025 |
| Volume | 34 |
| Fascículo | 6 |
| Páginas | 1043-1062 |
| Data de publicação | 2025-09-19 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Environmental Politics (JOURNAL) |
| Identificadores do periódico | ISSN: 0964-4016 • E-ISSN: 1743-8934 |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09644016.2024.2431398 |
| OpenAlex | W4404592676 |
| Idioma | EN |
| Referências citadas | 45 |
The term modernity refers to both a historical phenomenon and a discourse that contains environmentally harmful conceptions. One of the main schools of thought in green politics critiques this rhetoric from a poststructuralist perspective and links ecological degradation to modernity. Given this context, this study examined the discourses of 32 different television car advertisements by applying critical discourse analysis, from 1970s to the early 2010s for two of Turkiye's most popular car brands, Fiat-Tofas and Renault. Poststructuralists argue that discourses of speed, power, challenging nature, mobility, and freedom promote consumption, thereby increasing ecological degradation. These crucial themes were also essential components in the analysed Turkish television car advertisements. Another common motif was patriarchal language. In conclusion, the analysis demonstrates that the discourses criticised by green political thinkers are not exclusive to Western societies but are prevalent in diverse cultural contexts, manifesting in various forms
Advertising · Business · Linguistics · Media studies · Modernity · Political science · Semiotics · Sociology · Turkish · Law · Media Studies and Communication · Philosophy · Rhetoric and Communication Studies · Social Media and Politics
Ipcc, 2023
Modernity and Self-Identity
Understanding Global Environmental Politics
Climate Change 2022 - Mitigation of Climate Change
GHG Emissions and the Rural-Urban Divide. A Carbon Footprint Analysis Based on the German Official Income and Expenditure Survey
It’s Not Easy Being Green”
Measuring the Ecological Impact of the Wealthy
Selling the environment
Ecological Modernization and the Global Economy
Toward a ‘just’ sustainability
Modernity, postmodernity or capitalism
Are there gender differences in household carbon footprints? Evidence from Spain
From Post-Industrial to Post-Modern Society
Car culture and global environmental politics
Automobility, Liberalism, and the Ethics of Driving
The Condition of Postmodernity
Ecological modernisation or the ‘ideal model’ of sustainable development? Questions prompted at Europe's periphery
Two Theories of Modernity
The commodity that is eating the world
Transport
The City and the Car
Exploring the Social Face of Urban Mobility
Ecological modernisation, ecological modernities
Ecological modernisation around the world
Introduction
After Developmentalism and Globalization, What
Automotive Emotions
Three Ages of the Automobile
The Driver-car
Driving in the City
The 'System' of Automobility
| Velocidade de citação | historical |
|---|---|
| Altamente citado | Não |