Factors affecting university image formation among prospective higher education students
The Case of International Branch Campuses
Dados Bibliográficos
| ID | 5082011 |
|---|---|
| Autores | Stephen Wilkins (0000-0002-0238-1607, St Petersburg University, autor correspondente), Jeroen Huisman (0000-0003-2241-9980, Ghent University) |
| Ano | 2015 |
| Volume | 40 |
| Fascículo | 7 |
| Páginas | 1256-1272 |
| Data de publicação | 2015-08-09 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Studies in Higher Education (JOURNAL) |
| Identificadores do periódico | ISSN: 0307-5079 • E-ISSN: 1470-174X |
| Editora | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/03075079.2014.881347 |
| OpenAlex | W2030222302 |
| Idioma | EN |
| Citações recebidas | 32 |
| Referências citadas | 50 |
Previous research has found that the images of universities formed by prospective students greatly influence their choices. With the advent of international branch campuses in several higher education hubs worldwide, many international students now attempt to construct images of these institutions when deciding where to study. The aim of this research is to identify the sources of information and other influences that impact upon the images of international branch campuses formed by prospective undergraduate students. The study involved 407 students studying at nine international schools in the United Arab Emirates (UAE). It was found that recommendations and feedback resulting from personal relationships was by far the most influential factor shaping the images of institutions constructed by students. It was also discovered that elite institutions can benefit from positive home campus images based on heritage and prestige, which positively influence the images constructed of the international branch campuses operated by these institutions. The implications of the findings for higher education institutions are discussed
Elite · Higher education · International education · Pedagogy · Political science · Prestige · Study abroad · Computer Science · Corporate Identity and Reputation · Higher Education Governance and Development · International Student and Expatriate Challenges · Psychology
An investigation of the push–pull factors influencing student selection of higher education
Students' choice of international branch campus in Malaysia
Reflecting university image in the era of digitalization
Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter
Impact of marketing mix dimensions on the competitiveness of university centers
Reputation in Higher Education
Could changes in visual identity impact student attachment
The University as a Hub of Attraction
Cross-Border Higher Education
A Stepping Stone to International Education
Cross‐border university choice in China's Greater Bay Area
Global integration barriers at international branch campuses
Student retention in higher education
Higher education managers’ perception of university reputation components
Visions and missions
Driving enrolment intention through social media engagement
International students’ university decision quality
Strategic Use of Dialogic Tenets for Building Relationships with Stakeholders by Top-Ranked Universities in China and the United States
The common factors underlying successful international branch campuses
Tracing the development of international branch campuses
Conflicting debates about marketization of higher education
Exploring the Factors Affecting Career Choices of Undergraduate Emirati Students
What Are Student Motivations for and Expectations of Transnational Higher Education (TNHE)
Green-Smart University Campuses
Understanding high school students use of choice factors and word-of-mouth information sources in university selection
The international strategies of universities
Motivation factors in students decision to study at international branch campuses in Malaysia
Establishing international branch campuses
Information sought by prospective students from social media electronic word-of-mouth during the university choice process
How university teachers' authenticity and domestic university brand can reduce students' intention to migrate? Evidence from Iranian higher education institutions
Brand trust, institutional commitment, and their impact on student loyalty
Ethical issues in transnational higher education
Education Hubs
Cross-border flows of students for higher education
“Push‐pull” factors influencing international student destination choice
Choosing a higher education study abroad destination
Dynamics of National and Global Competition in Higher Education
Advancing Alpha
Student Choice in Higher Education
Who matters to universities? A stakeholder perspective on humanities, arts and social sciences valorisation
Motivational Beliefs, Values, and Goals
Reproducing advantage
Students
There was never really any question of anything else
Classification' and 'Judgement
A Model of Student College Choice
Applying to higher education
An exploratory study of the factors influencing undergraduate student choice
The Market in Australian Higher Education and the Concept of Student as Informed Consumer
The student as co-producer
| Obras citantes distintas | 32 |
|---|---|
| Citações por ano | 2,91 |
| Intervalo de citações | 2015 - 2026 (12) |
| Velocidade de citação | current |
| Altamente citado | Não |
| Tipos de citação | Neutras: 30 |