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Settling secondhand sales

Pricing symbolic items in an emergent online marketplace environment

Dados Bibliográficos

ID5614925
AutoresRyan Fajardo (0009-0003-1341-1925, Department of Sociology Northwestern University Evanston Illinois USA, autor correspondente)
Ano2025
Volume76
Fascículo2
Páginas260-277
Data de publicação2025-03-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoBritish Journal of Sociology (JOURNAL)
Identificadores do periódicoISSN: 0007-1315 • E-ISSN: 1468-4446
EditoraWiley (PUBLISHER • GB)
DOI10.1111/1468-4446.13168
PMID39551649
OpenAlexW4404455470
IdiomaEN
Referências citadas46

How do sellers on online marketplaces determine agreeable prices? This question is a theoretical concern for sociologists but a professional one for secondhand clothing resellers. Thousands of resellers across the United States purchase items from physical secondhand clothing sources and then resell them for a profit on sites such as Depop, Etsy, and Poshmark. They confront two pricing challenges: secondhand clothing items are aesthetic items of non-standard, uncertain quality, and online marketplaces offer limited explicit institutional support to back pricing claims. I analyze interviews and fieldwork to theorize how resellers price items for sale on online marketplaces. Resellers gain knowledge of secondhand community values and online marketplace technologies via immersion into offline (local reselling networks and secondhand sources) and online spaces (social media and the marketplaces themselves). Resellers selectively draw on these sources of pricing knowledge to deploy similar but varied pricing practices. These situated valuation practices reveal how resellers rely on reselling community structures and reflexively invoke pricing displays on marketplace interfaces to price secondhand clothing. These practices increase confidence in exchange as resellers can suitably justify the prices of material goods to online marketplace participants with varying levels of knowledge and experience

Business · Clothing · Economics · Microeconomics · Pricing strategies · Consumer Behavior in Brand Consumption and Identification · Fashion and Cultural Textiles · Global trade, sustainability, and social impact · Marketing

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