Social media

Connecting and Sharing in a Bushfire Crisis

Dados Bibliográficos

ID5716403
AutoresSusan Atkinson (0000-0002-4882-8777, News & Media Research Centre, University of Canberra, Canberra, Australia, autor correspondente), Jee Young Lee (0000-0002-6985-1730, News & Media Research Centre, University of Canberra, Canberra, Australia)
Ano2025
Volume194
Fascículo1
Páginas88-101
Data de publicação2025-02-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoMedia International Australia (JOURNAL)
Identificadores do periódicoISSN: 1329-878X • E-ISSN: 2200-467X
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x231163367
OpenAlexW4324144620
IdiomaEN
Citações recebidas2
Referências citadas33

Social media has become an integral channel for official agencies to communicate with citizens in a natural disaster crisis and increasingly time, effort and money are being spent on improving social media strategies and practices. However, there is much less research focused on understanding how people engage with official social media content, a significant piece of the crisis communication puzzle. As the use of social media for crisis communication in natural disasters is increasing and the amount of information threatens to overwhelm people, understanding how people engage with official social media content is vital. Using quantitative content analysis, this study examined the use of Facebook by two Australian emergency response agencies during a specific bushfire event and explored how the attributes of social media content are related to user engagement with the information. The findings show that the two agencies had markedly different approaches which resulted in differences in user engagement

Content analysis · Crisis communication · Geography · Information sharing · Natural disaster · Political science · Public relations · Publishing · Social media · Social science · Sociology · Disaster Management and Resilience · Engineering · Public Relations and Crisis Communication · Social Media and Politics