Global Animation Theory
International Perspectives at Animafest Zagreb
Dados Bibliográficos
But what does that all mean?', asked Samantha, after having examined a Joan Miró painting.The professor had answered that same question a thousand times.She was a patient person.You see the contrasts of the colours, and the balance of the structure, don't you?This is the painting's language.Relax and let it speak to you.Imagine you are watching a tropical sunset.You instinctively let the sunset speak to you.You recall many beautiful things you have experienced; you would like to have your boyfriend next to you.You are giving your meaning to the sunset.Other people give their own meanings, which are possibly the opposite of yours.Moral: Samantha still lacked an art theory, while the professor had one.What, then, is an art (in our case, an animation) theory?Pragmatically - not philosophically - we could say that it is any intellectual structure that helps us to better appreciate and understand art (in our case, animation).An art theory may be a recipe.Although you will barely find examples of a successful work of art created by abiding a written or unwritten law, artists have often obeyed precepts that they share among themselves: a religion, a political party's ideology, or a moral cause.An art theory may be a viewers' guide, too.Barocco, Art Nouveau, Pop Art, are labels attached to some practitioners' common stylistic approaches.An art theory may have a lot to do with market and marketing, audiences' tastes, or audiences' understanding.Mass communication is full of dos and don'ts, of rules and manuals that practitioners are supposed to learn by heart and follow through.An art theory should not be mistaken with the aesthetics of a philosopher's system.The latter is consequential to a major mindset that contains ethics, metaphysics and so on, while a good art theory is a generalization based on the actual works.Italian Neorealismo is a good example for what I mean
Digital Media and Visual Art · Media, Gender, and Advertising · Animated films · Animation (cinematography) · Congresses · Mass media · Video art
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